But relatively few women are talking about or addressing their menopause symptoms according to new research from Bonafide, a company that sells products to treat women’s health conditions, including menopause
The State of Menopause Study, conducted with 1,039 women ages 40 to 65 across the United States, showed that nearly one-third (29%) of women never sought information about menopause before they experienced it.
- Nearly half (45%) the women surveyed didn’t know the difference between perimenopause—the transitional period leading up to menopause—and menopause itself, the biological process that marks the end of a woman’s menstrual cycles.
- One-fifth (20%) of women surveyed had experienced symptoms for a year or more before being assessed by a healthcare provider and 34% had never been formally assessed or diagnosed as menopausal.
- Most (73%) women reported that they were not currently treating their menopause, which included hot flashes (16%), weight gain (15%), difficulties with sleep (14%), and night sweats (14%), among others.
Getting through menopause, though, brings a sense of relief. Fifty-nine percent of postmenopausal women reported feeling relieved or happy, compared with 29% of menopausal women and 19% of perimenopausal women.
The Bonafide survey suggests there may also be a generational divide in women’s experiences with menopause. Eighty-four percent of women surveyed said they are not using the same menopause treatments that their mother or grandmother used. Just 9% reported discussing menopause with their mothers.
With the number of menopausal women worldwide estimated to reach 1.1 billion by 2025, the market potential for menopause-related products and services is increasingly hard to ignore.
“The menopause category is finally getting more attention, and quite frankly, the attention it deserves,” said Sarah Foley, partner at SWAT Equity Partners, which has invested in women’s health startups like Womaness, which sells “menopause must-haves.” Foley said she and her partners see more women’s health and wellness opportunities ahead given the size of the population and dollars spent in the category.
The menopause market alone is estimated to be worth $600 billion, but just 5% of women’s health startups—the “femtech” sector—funded in 2019 were focused on menopause.
Not surprisingly, the needs of menopausal women are not necessarily being met.
According to a Female Founders Fund survey from 2020, more than three-quarters (78%) of women surveyed said menopause had interfered with their lives and nearly two-thirds (64%) felt unprepared for menopause. The medical community isn’t necessarily helping; 32% of women surveyed said they feel their doctor isn’t comfortable talking about menopause, causing them to look elsewhere for support.
The days of underinvesting in menopause may be coming to an end. From incontinence product to telehealth services for menopausal women, a range of startups are increasingly tapping into the menopause market. And women are demanding better solutions, according to Foley.
“For menopause in particular, it appears Gen X and older Millennial women are no longer settling for the legacy products—like Depends panty liners—previously available to them and their mothers,” Foley said. “Instead, they are taking a cue from the younger Millennial and Gen Z founder generations that are making waves in this space.”
From Forbes: 73% Of Women Don’t Treat Their Menopause Symptoms, New Survey Shows; By Deb Gordon
#lifestyleapproach #perimenopause #menopause #holistichealth #hormones
Though virtually all women experience menopause, it has remained a taboo topic for many women. Hormonal changes during menopause typically bring unpleasant symptoms and indignities: hot flashes, sleep disruption, thinning hair, and vaginal dryness to name a few. .